The collection dates back to the beginnings of B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries who redefined their respective industries by challenging the status quo. Their legacy runs like a red thread through the decades and helps both brands to new heights to this day.

The combination of premium performance, graceful aesthetics and meticulous craftsmanship has brought B&O and Ferrari together to co-develop this collection. Add to that the unmatched legacy of both brands, which makes this collaboration an unforgettable event.

Both brands have been at the forefront of innovation for over half a century. Bang & Olufsen has been shaping the global landscape of sound and image technology from Struer in Denmark since 1925, and Ferrari has been shaking up the automotive industry from Maranello in Italy since 1947. The two brands have brought more than 150 years of innovation to this collaboration.

The collection is a departure from Bang & Olufsen's traditional approach, explains Christoffer Poulsen, senior vice president of business development and strategic partnerships at Bang & Olufsen: "Our classic loudspeakers are designed to fit naturally into people's homes and at the same time through them beautiful design stand out. This collection is different. These are real statement pieces. Similar to upercars, they ensure that you see and hear them everywhere.”