There are loudspeakers that reproduce music – and there are sculptures that permanently transform space, architecture, and the perception of sound. The Bang & Olufsen Beolab 90 has always been the ultimate flagship of Danish engineering: extreme, uncompromising, and in a class of its own both visually and acoustically.
To mark Bang & Olufsen's 100th anniversary and just in time for IFA 2026, we are bringing a superlative exhibition event to Berlin: The Beolab 90 Atelier Editions.
From September 1 to October 5, 2026, we will transform the architectural Mall Cubes at LIVING BERLIN into a spectacular, temporary gallery for high-end audio and refined industrial design.
A Manifesto of Sound, Material, and Passion
The Beolab 90 was never intended to stand subtly in a room. It is a statement. The Atelier Editions elevate this concept to unprecedented heights: crafted over hundreds of hours of precision handwork, they unite avant-garde color gradients, precious metals, and exquisite woods into true works of art.
In our exclusive exhibition, you will experience all five characters of the Atelier family up close:
- Titan Edition: Industrial aesthetics in their purest form. Raw, flawlessly crafted titanium meets visible precision, embodying the untamed power of the Beolab 90.
- Shadow Edition: Deep dark, mysterious elegance. A symbiosis of matte, shadow-like surfaces that lends the room a captivating, almost mystical aura.
- Zenith Edition: Radiant brilliance and geometric perfection. Light reflections break across intricately textured surfaces, rendering this loudspeaker the luminous centerpiece of any architecture.
- Mirage Edition: A visual illusion of soft color gradients and fluid transitions. Depending on the perspective and incidence of light, the design reveals new facets and nuances.
- Monarch Edition: Warm, rich real wood meets the finest aluminum. A homage to classic craftsmanship and luxurious interior design, inspired by natural grandeur.
IFA in Berlin – Staged as a Gallery
While tomorrow's technology world is presented in a hectic atmosphere across the fairgrounds, we are creating a sanctuary for aesthetes and audiophiles in the heart of City West. As the premier destination for sophisticated lifestyle, interior design, and architecture, LIVING BERLIN provides the perfect backdrop for these icons.
"For IFA, we did not simply want to put products on display. We want to show what Bang & Olufsen can do when design, craftsmanship, and technology come together without compromise. Beolab 90 is not a loudspeaker you look at in passing – you have to see it, experience it, and hear it. That is exactly the stage we are creating at LIVING BERLIN"
— Axel Winkel, Managing Director of Bang & Olufsen at LIVING BERLIN
Why You Shouldn't Miss This Exhibition
Images, videos, or specification sheets can only begin to convey the physical presence of the Beolab 90 Atelier Editions. One must stand before these glass Cubes. One must witness from up close how light dances across the polished edges, observe the fascinating structures and surfaces in detail, and hear how 8,200 watts of power per speaker effortlessly fill the room with absolute acoustic purity. Protected like masterpieces in a museum, these icons unfold their full visual impact inside the Mall Cubes.
We cordially invite you to become part of this extraordinary event. Enjoy an espresso in a relaxed atmosphere, speak with our experts, and experience the pinnacle of international audio art.
Visitor Information:
- What: Exclusive exhibition of the Beolab 90 Atelier Editions for IFA 2026
- When: September 1 to October 5, 2026 (Mon–Sat: 11:00 AM–7:00 PM)
- Where: Bang & Olufsen Flagship Store & Mall Cubes at LIVING BERLIN, Kantstraße 17, 10623 Berlin
Visit us on-site in the showroom or book a personal guided tour through the exhibition. We look forward to welcoming you!
Your Team at Bang & Olufsen in LIVING BERLIN
Crafting sound. Celebrating masterpieces.